"The Flip Side:  Where Chicago Rocked" by Carl & Larry Rosenbaum with Ken Churilla
"The Flip Side:  Where Chicago Rocked" by Carl & Larry Rosenbaum with Ken Churilla

"The Flip Side: Where Chicago Rocked" by Carl & Larry Rosenbaum with Ken Churilla

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Birthed by Chicago natives Carl and Larry Rosenbaum, “The Flip Side” grew from an idea into a store and then into a chain. Somewhere along the way, those stores sprouted an entire second identity as Chicago’s premier concert promoter, putting on some of the biggest rock shows Chicago saw in the ‘70s and ‘80s.

In so many ways, Flip Side defined music for hundreds of thousands of Chicagoland music fans.

The Flip Side: Where Chicago Rocked takes you through the lifespans of both the record store chain as well as their concert business. We’ll give you a look ‘behind the counter’ and show you how everything was built, how it all lived and breathed, and we’ll share many of the fun and not-so-fun stories that took place. More than that, we’ll give you a warm look back and a chance to revisit what was a great time in Chicago and an even better time in rock and roll.

As Emerson, Lake & Palmer so famously once said, welcome back my friends to the show that never ends. We’re so glad you could attend, come inside, come inside…

Reviews

  • “We all have an emotional connection with two things – music and great memories of our past – and this book brings you back to both of them. On top of reminding me of some great times I spent in the record stores buying records and concert tickets, I learned a lot about the guys who put on so many of the concerts that I went to! Caught myself smiling and laughing a lot while I was reading this book. It took me right back to that night I slept out for Rush tickets! Great stuff!”

    Ray Stevens (WLS-AM, ex-WUSN-FM)